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福州包装设计公司转发原文直译：

在摄影界呆了10多年后，我已经知道了这个简单明了的事实：

找到合适的摄影师很像找到合适的发型师。你不仅会得到你所付出的，而且还有一系列便宜的、昂贵的、糟糕的和令人敬畏的……这将需要你找到"合适的"

相信我，有人拥有相机并不意味着他们知道如何使用它！

在这个世界上，任何一个傻瓜都会拿起相机自称为摄影师，如果你雇错了人，你这个企业主就有可能犯下代价高昂的错误。

为了帮助你避免在错误的摄影师身上浪费时间和金钱，我会给你一些专业的建议，告诉你如何雇佣最好的摄影师，以及如何一起合作拍摄品牌照片。

通过了解要寻找什么和期待什么，你不仅会收到很棒的摄影内容，而且你会与一个有创意的人建立有意义的关系，这将使你的业务在未来几年受益匪浅！

寻找合适的摄影师：需要考虑的事情

作为一家企业，很多时候你需要为你的视觉品牌需求雇佣一名摄影师——无论是你的社交媒体内容、网站设计还是其他营销材料。遗憾的是，在摄影界，与其他行业不同的是，摄影师执业并不需要法律规定或执照。

最糟糕的是。

他们的作品质量没有保证，更不用说定价标准了！那么，作为一个企业主，你需要知道什么来为你的企业需求雇佣最好的摄影师呢？事实是，你需要自己做一些功课！下面，看看你需要知道的事情，以便你在与潜在摄影师交谈时有条不紊：

创建清晰的品牌标准

首先，在你期望别人描绘你的品牌之前，你首先需要对自己有一个清晰的认识。有时我认为摄影师被视为创意奇才，他们能够通过心灵感应理解客户的需求，挥动魔杖就能产生完美的效果。

事实并非如此！

他们需要你的指导来正确地捕捉事物，当你做出努力时，他们会感激你，整个过程会顺利得多！为了恰当地描述您的业务，您需要对以下内容有一个清晰的轮廓：

你的品牌（调色板、风格、版式、位置意义、声音等)

买家角色及其偏好和喜欢

您希望目标受众在与您互动时获得的体验

你希望你的目标受众从你的品牌视觉效果中获得什么

你希望如何融入商业竞争元素，以及你如何与众不同

当你能为你的摄影师勾勒出这些时，你很容易就能看出你们两人之间是否有创造性的协同作用。当雇佣一个商业摄影师时，要注意的一个大的危险信号是如果他们没有问这些问题，因为这是任何商业摄影成功的关键！

最好的商业摄影师会知道你的企业品牌的来龙去脉，显然是在你的帮助和见解下！

额外提示：创建视觉和书面的品牌轮廓

当和你的摄影师谈论你的品牌时，我发现既有书面/口头的期望，也有你的品牌标准的视觉例子是有帮助的。

为什么？好吧，你对"乡村"的理解可能和你的摄影师对乡村的理解不同，所以对一些琐碎的事物有清晰的视觉会很有帮助。这可以简单地是一个快速的图像集合，或者是一个他们可以从视觉上理解的拼趣视觉板。

定义您的项目和摄影需求

作为客户，你需要对你的摄影需求有清晰的预期。网站需要横幅图片吗？你想要大头照吗？要产品照片还是办公空间照片？

作为一个企业主，每次你雇佣一个摄影师，最好是创建一个你需要的照片的总清单。想出一个简短但详细的描述来描述你的项目。包括项目所有重要方面的列表。例如，如果您要为一家烹饪用具企业推出一个新的产品系列，您可能希望创建这样一个列表：

产品是不锈钢的，可以反光

特写微距镜头

摄影棚白色背景照片

品牌产品摄影镜头

网站主页上横幅的广角、偏心图像

生活方式品牌照片中拍摄的产品

三种型号（三种不同的女性)

在风格化空间中使用产品的模型

模型细节镜头（手和其他姿势)

网站主页上横幅的广角、偏心图像

比较竞争对手的照片

必须在干净、现代的厨房里

必须使用品牌调色板

一些照片必须水平拍摄，以便我们可以在网站上使用横幅显示

用于照片墙和脸书账户的生活照片

像这样的列表真的可以帮助你缩小你需要的照片类型，并让摄影师对你的照片期望和需求有更好的了解。越详细越好。这样，就不会有差异了！

要详细讨论如何策划品牌摄影，请看下面的部分！

了解摄影定价

大多数人只对"零售"摄影有经验，如婚礼、家庭和人像摄影。在这些情况下，摄影师会拍摄照片，并以数字和打印形式向您提供图像的副本。大多数时候，一次摄影会是一个网站上列出的特定价格，因为他们知道会发生什么和/或拍摄是"典型的"

商业摄影是一个不同的领域，因为每张照片都有不同的期望和需求。如果你正在为办公空间照片或员工肖像雇佣一名摄影师，有些会很像零售，因为有一个固定的期望。但是，很多时候，商业摄影的定价会有所不同。

商业摄影的平均费用通常在350-500美元之间，半天(4.5小时)1000美元，全天(8小时)1500美元，全天每小时200美元。

现在，在你惊讶之前，要知道定价涉及很多因素：

摄影师咨询时间/策划

摄影师时间

摄影师旅行

摄影师剪辑

摄影师服务（美发、化妆、模特电话)

衣柜规划

场地租赁或工作室工作

摄影师印刷和版权

由于品牌商业摄影涉及的因素太多，许多摄影师不提供标准的定价菜单。相反，他们与潜在客户协商，然后根据需求、时间和必要的劳动力提供报价。作为一名企业主，了解摄影师在定价时会考虑的许多因素是有好处的。

例如，我曾与许多服装公司合作，为社交媒体内容、网站和目录拍摄/设计他们的品牌照片。

看着每一张照片和它们之间的巨大差异，你可以看到它们背后广泛的计划，以及为什么我可能会要价更高。

不要以为摄影师只是出现，拍摄和发送照片给你。成功的商业摄影需要大量的计划和时间！无论是假日促销、内容填充还是网站图片，摄影师都要花费大量时间来制作最佳效果，他们应该为此获得报酬。

奖金：如何在商业摄影上省钱

如果你在看上面的数字，觉得超出了你的范围，深呼吸！由于商业摄影的拍摄成本会很高，所以有一些方法可以降低成本。以下是一些有用的提示：

通过准备来节省时间：制作拍摄清单，告诉模特会发生什么，并把事情组织好，这样可以节省你拍摄的时间。做好准备很重要，因为你可以减少拍摄时间，尤其是当工作室按小时收费的时候。

拍摄前沟通期望：在照片拍摄的前一天，与你的摄影师沟通，确保你们意见一致。这样做，你可以避免因沟通不畅而不得不购买重拍。

提供自己的服务：如果摄影师不得不自己找模特、发型师和化妆师，有时他们会向你收取更多的费用。如果你对这些服务感兴趣，雇佣你自己的人来降低生产成本可能会很容易。寻找模特或者你认识的可以做模特的人。认识一个会做头发和化妆的朋友吗？为他们提供你的产品和服务的交易，帮助你脱颖而出！

在当地拍摄：为了避免额外的旅行费用或被收取外景拍摄费用，自己去找外景。提前寻找可以工作的地点真的可以降低你的摄影成本，这只是需要一些时间，但是如果是免费的，为什么不呢？

了解摄影权利和版权

雇佣摄影师最令人困惑的一个方面是弄清楚照片的所有权。

要明确的是，除非你有一份书面的和签署的雇佣协议，摄影师将保留他们拍摄的图像的所有权。1976年的联邦版权法明确规定，图像的所有权由创建它的人保留。因此，您不拥有这些图像。您实际上是在授权使用这些图像。

请记住，摄影师的工作不仅仅是简单地按下按钮。他们正在创造照明、定位和后期处理的平衡，让你的愿景成为现实。创造产生所有权！

另一件要考虑的事情是数字版权费，如果你的摄影师需要额外的费用，基于你如何使用这些图像。如果它们是你网站上员工头像的照片，你可能没有许可费，但是如果你雇佣了一个摄影师来做广告摄影，你会用它来"销售产品",你可能会看到一些额外的费用！

虽然这可能会让一些人有点困惑，但请记住，如果你雇用一名摄影师来拍摄为你"销售"产品的图像，他们会为你创造额外的利益，因此摄影师可能想要分一杯羹！

提前了解这些信息将有助于与潜在摄影师进行使用和所有权对话。一定要把这些协议写成书面协议并签字，这样拍照后就不会有"震惊"了。

寻找合适的摄影师：需要寻找的东西

既然你已经做好了功课，知道了在与摄影师见面之前应该知道什么，那么下一步就是找到成为一名优秀摄影师的条件。在这一部分，我将分享你在雇用专业人士时应该寻找的东西，而不是成为浪费时间和金钱的摄影师的猎物。

让我们从一些危险信号比较开始：

业余与专业

业余的通常便宜很多。如上所述，一分钱一分货

业余爱好者缺乏快速适应不断变化的摄影环境的经验

业余爱好者缺乏备用设备，因为他们"刚刚起步",不知道他们需要什么

业余爱好者通常仍然会给他们的图像加水印（这是2000年的事了)

业余爱好者在他们的投资组合中缺乏出版物特征和突出的客户

专业人士有时更习惯于自己的方式，因为他们经验丰富，知道该怎么做

专业人士通过有意义的谈话来了解客户

专业人士会问很多问题

专业人士有一套周转时间和摄影程序

为了更多地讨论您应该寻找的东西，让我们深入一些细节：

查询摄影师知识

这很容易被忽视，因为作为一个客户，你可能不太了解摄影，因此你正在雇人，但不要假设他们知道他们在做什么，因为他们是一个"摄影师"

成为一名积极的消费者，提问以了解他们在回答以下问题时的舒适度、专业知识和信心：

他们如何管理室内和室外的照明环境？弱光情况怎么办？

他们以什么模式拍摄，拍摄的图像质量如何？（希望他们以手动模式和原始质量拍摄)

他们是如何为照片摆好姿势并设计出造型的？

他们拍了多少张照片？他们是否与其他企业合作过，如果有，是谁？

他们通常如何会见客户？他们有重复出现的客户吗？

他们是怎么编辑照片的？他们有某种风格化的编辑滤镜/风格吗？

一个关键提示：听听他们的回答，对你有教育意义吗？如果是这样，他们可能知道他们的东西，这是一个好迹象！

如今，许多摄影师知道基本知识，并通过用计算机修改（图片或照片）动作来掩盖他们缺乏技能。确保你雇佣了真正了解摄影过程的人。

看看他们是多么足智多谋和商业头脑

最好的商业摄影需要时间。一个高质量的摄影师愿意花时间来确保你的生意达到最佳效果。这包括就你的业务、品牌、照片的使用以及你希望从中获得的结果提出正确的问题。

除了从里到外了解你的业务，他们还必须在项目的技术方面投入时间。他们应该表现出愿意投入时间和资源来建立一个注重细节的拍摄。

你的目标观众将会发现低质量的照片。他们可能无法确定为什么会有这种感觉，但如果事情进展得太快，他们会感到厌烦！

通过找到像你一样致力于你的品牌的人来避免他们的失望！

跟踪你的摄影师，做一些调查

通过查看他们的社交媒体、阅读评论和当地列表来开始你的搜索。

客户的反馈是积极的吗？摄影师如何回应？他们如何与他们的照片墙粉丝互动，他们看起来是否反应灵敏、风度翩翩？

仔细查看潜在摄影师的网站和博客，查看他们拍摄的其他项目的照片，这将让你了解他们的风格。网站的设计也可能暗示了摄影师的个性和感受力。他们的内容是最新的还是看起来像是2000年代在写日志（部落格）的人上做的很差？

他们的风格是否符合你的品牌标准，以及你在寻找什么？如果没有，他们可能不是最适合你的需求，所以继续寻找其他人描绘你想要的摄影风格！

投资组合检查，深入挖掘

除了看到你的摄影师如何在网上描绘自己，你还想更深入地挖掘他们的作品，因为这是你付钱给他们的目的！

一定要看看他们在网站和社交平台上列出的前几张照片。不要害怕真正深入了解他们是如何做事的！

可以理解的是，摄影师首先展示他们最好的作品来吸引人们。但是，如果你稍微仔细看看，发现照片的质量和一致性很差，或者最好的照片只来自少数客户，你可能想找一个更有经验的摄影师。

雇用一个拥有多样化、高质量和一致的投资组合的人很可能是比缺乏这些特征的人更好的选择。

他们的协商怎么样？

最好的商业摄影师很像自由职业的艺术总监。真正的艺术家和仅仅是摄影师的人有很大的区别。

避免"仅仅是摄影师"的类型。

艺术指导摄影师是一个专门了解品牌和围绕广告的一切，包括产生新的想法，创造设计和品牌信息，管理项目等。

如果你雇佣了一个不是真正艺术家的人，你会有很大的压力去想出创造性的方法来描绘你的品牌，这是你通过雇佣一个摄影师想要避免的。

你不希望有人出现并希望被指导。如果有人能想出创造性的方法来表达和描绘你的品牌，这超出了你的想象，那么这个摄影师就是你想要雇佣的。他们是那些真正把你的品牌放在心上，沉浸在用最好的方式宣传你的品牌的艺术中的人！

确保你们的个性和谐

不要低估喜欢你的摄影师并与他建立感情的重要性！

就像任何商业伙伴关系一样，为了一个共同的目标，能够相互联系、相互理解将是你成功的关键。如果摄影进展顺利，你的摄影师可能会是一个持续多年的创造性关系，所以如果你们的个性不能很好地融合，你可能不会有长期的好处。

他们提供化妆、发型和服装咨询吗？

大多数摄影师会有他们推荐的化妆师、发型师和/或服装设计师。如果他们没有推荐，他们很可能已经有一段时间没有进入这个行业了，这是一个危险信号。

优秀的摄影师在创意社区中人脉很广，如果你需要他们的推荐，他们会随时为你提供帮助。

获取后期制作细节

他们的后期制作流程是怎样的？

他们有坚实的流程和周转时间吗？他们有没有跟你谈过编辑滤镜，以及他们会用什么类型的风格来设计照片？

这里有一个你想问的照片问题的列表，这样你就能知道拍摄后会发生什么：

有多少照片会被编辑？你有权查看原始文件吗？

照片将以什么分辨率返回？

有哪些照片权？

编辑和接收照片需要多长时间？

图像会是高分辨率的吗？

他们在多大程度上修饰了图像？（范围从简单的白平衡到美颜修饰和风格化艺术效果)

如果他们没有一个坚实的过程来编辑照片，并能传达什么期望，你可能要考虑另一个摄影师。

他们会备份照片吗？

这是没有借口的，专业人士总是在两个地方备份照片，一个在异地。

作为客户，你绝不会希望听到摄影师没有设备支持，更不用说后期制作过程中保护你的照片了。

我经常听到一些人讲述恐怖故事，他们把作品放在一起，他们的摄影师的设备出了故障，他们没有备份。我也听说过一些恐怖的故事，有人因为摄影师没有在其他地方备份照片而在后期制作时丢失了照片。

不要成为另一个恐怖故事！

要知道，由于水渍、硬盘烧毁或其他技术问题，你的照片很容易消失，所以请确保你的摄影师有一个保护你的图像的游戏计划。

如果他们没有流程来保护您的图像，您可能会想找其他人。

他们对细节有眼光吗？

很多时候，这是从"工作"中剔除专业人员的一个重要因素。

一个好的摄影师必须对细节有敏锐的眼光，以确保照片中的所有元素——灯光、com

position, the subject, hair/makeup and everything else in between—work together harmoniously to convey the right vision or message for a brand,

Too often, I see photographers who let background clutter, flyaway hairs, and other details go during a photo shoot and this can really take away quality. Be sure to ask them if they will look for cars, signs, flyaway hairs and other details during a shoot, especially if they are outside.

Your photographer should be aware and be your “eyes” for what works best. If you have to point out problems during a shoot, they might not be the best fit.

Schedule a Test Run

If you are a bit wary of photographers, you can never go wrong with having them do a smaller scale shoot to test drive their skillset!

This is a great opportunity to get to know your photographer and begin to feel comfortable having them take control of your visual branding experience! If they do not do a great job, you know not to hire them for the bigger projects!

You Found The Photographer: How to Plan a Shoot Together!

Wherever you are in business, at some point, inevitably, you’ll want to produce a photoshoot to showcase products, services or announcement.

This might seem like a daunting task, but it really doesn’t need to be that complicated at all!

Successful, high quality, branded photography is a huge part of running a successful business these days, so to make your job easy, I want to share the steps you need to take with your photographer in planning detailed shoots for your business or brand.

Come Up With Your Project

The first step of every shoot should be to come up with a concept.

You need to have a clear vision of your desired outcome and know your goals for the shoot. ?Not only will this give you the framework you need to plan a successful brand photo shoot, it will also help you to communicate your vision and goals with your collaborators, including your photographer.

So, to help you work through that process ask yourself the following questions:

How and Where are Your Photos Being Used?

Identifying where your brand photos will show up will help you plan out the shots you need, provide you with a range of content that is cohesive within your brand style and ensures that you end up with content that fits the needs of your project.

For example, there is nothing worse than realizing your photographer shot a lot of verticals when you needed photos for banners!

It’s important to ask yourself what the intention of this photoshoot is so you can make sure your photos achieve that desired result. Are these photos going to be used for storytelling social media posts? Are they going to be used in banner images on your website? Are they going to be used for campaign images?

By thinking out the purpose of your images and how you will be using them will?dictate what type of shots you need to produce (ie. horizontal, vertical, or square crop? Detail or wide shot? Colored backdrops or white?), what size they’ll need to be and guarantee that your photoshoot produces the right photos for your needs.

What Design Elements Do I Need to Include?

To help create a visual concept, it’s helpful to create a “mood board” or inspiration page.

This is where you can have fun on Pinterest creating “secret boards” or creating a Google Drive folder of images! Creating an inspiration board that captures the aesthetic side of what we’re trying to achieve will also serve as a stimulus for starting to brainstorm specific shot ideas.

Things included in the inspirational project should be:

Wardrobe styling Color scheme Locations Styling Mood experience Lighting Brand implementation Themes Products/services to be used

For example, I created this below mood board on Pinterest to inspire a valentines day shoot with Wisconsin Influencer Tiffany Tomiko.

The end result was this urban valentines day inspired shoot including valentines day balloons, details and even a braided heart hairstyle!:

Generally, your inspiration board should be made up of a variety of content that can be used as a visual reference as to what you’re trying to achieve with your brand photo shoot and to define the creative direction of the project.

To help you further,?PetaPixel created a fantastic video above that can help inspire some of the steps you need to take to conceptualize a photoshoot that can brand your business and give people the “feel” or “connections” you want!

BONUS TIP: Be Fearless!?I know it’s cliche to say “think outside the box,” but in many cases the more “out there” the concept is, the better! People love fresh and new content ideas so really dig into your brand and products and see how you can visualize it in a fun way!

(This is coming from someone who has photographed photoshoots based off of: Great Gatsby, Skateboarding, Maleficent, to even romantic France!)

Create Details That Matter to Your Target Audience

Do industry research to see what types of photos have typically become popular, well-engaged with and successful. Try to break down the elements of why it’s successful and replicate it in your own branded way.

For example, if you are a business selling beanie hats, you can look up hashtags #beanie #beaniehats on Instagram and other platforms as well as searching in Google for Beanie Hats and see what images pop up. For the top search results, analyze the pages images and see what they did. For social media, look for common trends that made beanie images popular.

This was the results for #beanie on Instagram:

This was the results for #beanie on Facebook:

From social media results for “top photos” of #beanies you can see the general common trends that matter to target audiences:

Lifestyle photography Clean and minimal studio product photography Detail macro shots of weave details Stylization Influencer recognition

If you look at Google results and top websites selling beanies you will see things like below:

From search results of beanies you can see the general common trends that matter to your target audience:

Lifestyle photography Photography showing product use like snowboarding, tubing, hot chocolate, bonfires etc Clean and minimal product photography (with model variations) Detail macro shots of weave details Stylization

Like these examples, you can do some research as to what kind of photographs are popular and what people like to see. With that information, you can plan photo poses and content that will be relevant to your industry!

As anything in marketing, it’s important to always shoot with your target audience in mind!

Assemble Your Needs and Team

An obvious step, but an important one is to see what you need to accomplish the photos you have set out in both purpose and aesthetic. Will your photos require a hairstylist, makeup artist, an artist to create backdrops, influencers, etc?

When thinking about who to hire, along with costs, you will want to find people who work in your similar markets. For example, if you are looking for influencers to sell your beanies in the example above, you will want to look at relevant:

Snowboarding influencers Fashion influencers Skiing influencers Extreme sports influencers Cold weather country influencers (like Iceland)

Looking for collaborators for items to be included in your photoshoot can also create meaningful content buzz that can cross promote and be helpful to your business! Reach out to your dream team vendors and ask!

When you find someone who works with similar people or has a similar aesthetic to you, get in touch with them!

Nail Down Details

Once you have the photography concept, project details and team decided, you will need to nail down some details. As you want to make the most out of every shoot you do, you might want to consider the following to make sure everything runs smoothly:

Plan Location Requirements

It’s important to take the time to think about where you’d like to photograph your shoot. If you have a venue in mind, think about visiting it to make sure it will fit your theme and your brand.

If you’re shooting on location, check that the land is public and not privately owned; you don’t want to get in trouble! Do you need a permit? Does it cost money to use the location and can you pass that cost on to your photographer?

For example, when I shot for Krista Salmon jewelry she wanted to recreate the styling of Anthropologie where fashion met with nature and bohemian vibes for her summer seasonal catalog.

We decided on shooting at the botanically dynamic Meadowlark Gardens which required you to reserve a photography day and to pay a photography fee.

As they are a location that thrives on exclusivity for brides and photoshoots alike, it was good we planned with the location ahead of time instead of arriving and being turned away, leaving us scrambling for a location.

Overall, their botanicals gave us a lot of different locations from flower beds, lily pads, palms and more!

In this example, thinking about locations, securing location details and planning out wardrobes to match each botanical location led to catalog design success!

Check out the final catalog I created here that features the lifestyle photos and product photography we planned.

How to Choose Models

If you are working on a specific project, you might need models to make your concept come to life. If you’re new to working with models, you might be puzzled on how to find them. Depending on your needs, here are a few suggestions:

If you need an experienced model, try looking at local modeling or talent agencies Connect with models in model and photographer meetup groups on social media Choose to use your friends for models! Just make sure they are made aware of the terms of the shoot. Will they be okay with their likeness being published online or in print? If you are doing a specific shoot like selling ballet apparel, you can go to local ballet studios and see if they could volunteer as models in exchange for free apparel etc.

When looking for models, make sure you think of your target audience and think about what they would like to see! Common enough, people want to see themselves reflected in the content they consume, so if you are a women’s apparel company think about the types of models your customers will want to see. For example, Aerie heard the voice of women in America that were tired of of “Victoria Secret Angels” and see more “realistic” beauty in women’s underwear content.

Like Aerie, you too can use market research to choose your models and ambassadors carefully and thoughtfully!

When working with models, also make sure you always get a signed model release. There are many free templates online but this allows you and protects you in using the photos the way they were intended to be used.

Consider Prop Usage

Props can be an essential to photos as they can add another element and depth to photos.

If you have things that make sense to include in your branded photoshoot, be sure to bring them! Props are meant to add to your photo, not take away from your photo, so make sure you use them sparingly and thoughtfully.

So, if you are a business consultant looking for great content photos think about things you commonly use. They could be props like:

Laptops, notebooks, books, desk materials Your office space Photographically pretty food items (cupcakes, donuts, alcoholic drinks, etc) Flowers Mugs you love Jewelry and other fun accessories Candles

By using some of these items in your photos—especially if you are creating content around specifics—it is best to incorporate relevant props into your photoshoot! They can add some diversity, creativity and interest to your content!

BONUS TIP: Texture is Awesome For Photos!?Texture brings a lot of visual interest to photos and can really help you creatively stand out amongst your competitors! Bring in textured linens, layer textured outfits, put products in textured situations that will make your audience want to touch and feel everything in your images!

Don’t be afraid to mix patterns and prints. The ability to mix patterns and prints is definitely a gift, but if you can do it well, then you can create something truly unique.

Choosing Clothing and Wardrobe

As silly and superficial as this sounds, you miss out when you do not plan wardrobes out thoughtfully!

Think about branded color palettes, matching products together for complimentary color choices and how your wardrobe will work within your location. For example, if you are planning a shoot to introduce leadership on a “ABOUT ME” page you will want to make sure your leadership’s clothing is complimentary to your brand colors and style, since your photos will be used on your website and throughout your social media accounts. If your brand is ultra high end and sophisticated, don’t wear something super casual and vice versa!

For example, Lila Rose is a Republican blogger who for many photoshoots wears conservative red, black and white outfits. She is the epitome of Washington DC female fashion in all of her photography branding. She knows how she needs to appeal to her DC political audience through not only message but visuals!

Another example to contrast that is my dear friend Annabel Wrigley of?LittlePinCushionStudio.?Annabel is a designer, author and owner of a modern sewing and crafting studio for children in the small town of Warrenton, Virginia.

In her photo shoots, she is commonly wearing lots of textured, playful and creative outfits that reflect her brand. She is branding herself visually to be recognized as creative, whimsical and bright.

Like these examples, you have to think about wardrobe purpose and branding. Since I have worked with many businesses on wardrobe planning I suggest a lot of wardrobe rules here in my styling guide for clients. (Typically focused on headshots and personal photography)

Ultimately, you want to dress for your brand and your audience! Ask yourself, what will the outfits project to viewers?

Have Staff on Hand or a Second Photographer

A lot of the time, you might plan so much around the actual shoot that you miss out on some low hanging content opportunities along the way!

Take advantage of other content you can create throughout your photography planning process like producing:

“Behind-the-Scenes” looks into your shoot “Sneak Peeks” of products used in shoots Personalities of employees involved Interviews or reviews of models and people involved during the process

Even though they aren’t going to be “final looks” or production, people enjoy feeling like they are part of a process so seeing sneak peeks gives them a feeling of being connected with your brand.

For example, Utah Valley Bride frequently shares “behind the scene” content that helps people see how shoots are created and get’s them excited for new publications! Not only that, but it introduces potential brides to quality vendors they can contact through social media!

Take advantage of these opportunities and plan out for someone to be there to create valuable, engaging and helpful content to your viewers! (Yes, beyond the final products)

Put Together a Shot List

Since there are a lot of moving pieces to a photoshoot, it can be easy to rush through photos and forget some poses or meaningful shots you planned for, but just forgot due to the madness of the day!

To not miss out on content you need and to take some pressure off, create a shot list ahead of time.

By going into a photoshoot with specific ideas for shots you want to create, you’re able to control the outcome and ensure that you’re walking away with images you need and that each one incorporates your brand color palette, style and personality.

Try to be as specific as possible when writing down ideas for each shot, and if you have ideas for specific props styling or photo crops, include those details! To create a shot list, you can either create a written list or spreadsheet with the following information:

Shot # Shot Description Framing Props/Styling Notes

This is your chance to get really specific with each shot and talk to your photographer about how everything all works together. Make sure you’re including a variety of shots all while allowing the photographer some creative room.

BONUS: Posing Tip

For many people, when they get in front of a camera they do not know what to do with themselves.

So, to make things easier for the photographer and models, look for poses you like online and map out how you can incorporate props and other elements you have planned using those poses. Pinterest is full of posing guides that can help you come up with visually stunning poses to use in your photography sessions!

By printing off poses or including them in your shot lists, it can be really helpful in directing what you exactly want during the shoot! Some photographers have poses in mind and have done their research and others really depend upon the models to work up ideas.

Be prepared to step in and give suggestions if things seem stagnant!

Have Back Up Plans

Many styled shoots take place outdoors, so it’s wise to have a back up plan if the weather is bad.

Can you postpone if it rains? Can you go indoors somewhere? Do you have studio space available somewhere?

Always be sure to make the most out of your planned shoot because there was a lot of time, effort and individuals involved! Having a back up plan can really help everyone involved stay in the creative and happy space.

Stress hurts creativity so if you can keep everyone in a good headspace, you will produce better results having to make quick changes!

Awesome Business Brand Photos, Here We Come!

Although many people do not feel creative—especially when it comes to visual business branding—photographers and other creatives will be crucial and important relationships to build for your business growth.

Finding the right photographer is a big deal and I hope that this article helps you find someone amazing to work with. Using your good sense, branding and a few pointers from yours truly, I hope you get the photographer you want, and deserve, for your business needs!

I am an open book and if you are looking for a photographer to talk to, you can contact me any time.

I specialize in lifestyle and business branding photography with Afton Photography (to help grow your business by sharing your personality and story with your audience). But I can also help you with many tips on personal branding, social media and visual content! Do not be shy and reach out for any questions!

What is your biggest struggle when it comes to visual branding? Does photography stress you out? Share some pain points and maybe we can start a fun chain of Q&A! ?Comment and share your thoughts below!

Cydney Hatch

Author

Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.

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